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The Aligned Coach

Oct 19, 2017

On today’s episode, Brian talks about one of Dan Sullivan’s videos that was the tipping point in his life and that of his employee’s who felt stuck in his job by not pursuing his passion. Brian explains the 4 C’s that will probably change your life, too.


  • The concept that will make you grow faster as an entrepreneur.
  • What are the 4 C’s.
  • Problem of why people don't have the 4th C.
  • The 3rd C and why people don't have it.
  • Why you have to have the 2nd C in order to get to the 3rd and 4th.
  • The 2nd C and why it’s important.
  • What courage really feels like.
  • Why you need to keep redoing the cycle.
  • The truth about personal development.
  • How the 4 C’s helped Brian.


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