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The Aligned Coach

Dec 14, 2017

When Danny was interviewed in our company, he was mad that direct mail was our number one focus and where 90% leads were coming from because he was a little more techy. Later, he realized direct mail works better than anything else. On this episode, Brian will share what he’s learned over the years. However, direct mail isn’t going to be around forever as it's on its way out, so don't put all your eggs in one basket.


  • Why you need to exactly determine your target audience.
  • How to determine the area to buy properties.
  • Most expensive form of marketing in real estate.
  • Why it's best to get into digital marketing.
  • What to do once you know the types of properties you want.
  • Why you should avoid spamming people.
  • Getting started and where the best lists and pieces are.
  • Why absentee owners are the easiest people to work with.
  • Why you need a process for following up with probable clients.
  • Who is a lead?
  • Why it's powerful to figure out your cost to get a lead, your cost per deal, and your average profit per deal.
  • Best ratio to deal with.
  • Why getting people's email addresses is powerful.


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